Seth Godin
recently wrote Do you know enough?
If not, what are you doing about it?
If so, who do you think you're kidding?
[Interesting side alley: I was talking to a friend yesterday and encouraged her to speak at an upcoming conference. She said, "No way. I don't know enough." I explained that volunteering to speak was the best way to be sure that she'd end up knowing enough by the time she was through.]
When I recently got a chance to speak at our annual strategic input conference, I thought Why Not. I am no expert (yet J) and opportunities like these help me learn more about areas of my interest.
I spoke about the web and mobility. My presentation was divided broadly into four parts. I started with a recap of Web 2.0 and some changes from Web 1.0, and getting the audience to check their Web 2.0 Quotient. I followed this up with some trends that I have been observing and how companies can/should use the Web to connect with their customers. Finally I left the audience with what I believe are two critical tools to get started on the Web and some next steps for them to get started with Web 2.0.
My main message – You can’t ‘learn’ about Web 2.0 in classroom or in a conference. You have use it and experience it to leverage its power.
Here’s my presentation on SlideShare and some notes about what I spoke.
Trends:
- There are enough demographic studies to tell use that the workforce is getting younger. The younger workforce is more adept at using technology, and this is not limited to a particular socio-economic section. Depending on where the audience is from, they will be relatively more tech savvy. How are we going to connect with them, train them and also leverage their inherent tech savvy mindset is going to be the opportunity in coming few years.
- While Second Life is clunky, slow and can’t be accessed through most corporate networks, we should watch out for 3-D virtual worlds. While the current use in training and business is limited, their use will increase in times to come. I encouraged everyone to get a Second Life account and try out the 3-D worlds for themselves just to get an experience. It is a little hard to imagine what it is like without actually being in one.
- Telepresence will increase and will not be limited to just high quality video conference, even though that is what it seems in the first instance. The video of John Chambers and Marthin De Beer is a good example of what telepresence can do and give rise to new applications.
- Mobile phones have a far greater penetration than the Internet, at least in India. In India, while 3.7% population has access to the Internet, nearly 30% population has access to a mobile phone. With the increase in sales of the smart phone, the Internet will reach the people faster on a mobile phone than on a PC. It is going to be a great tool to reach out to the customers and applications using mobile technology will increase significantly.
- Web 3.0 will provide even more freedom to the users.
Connecting with the community
- When you see Baba Ramdev talking about Google Chrome in his billboard advertising, you know times are a changing. So how are you connecting with your customers? Your customers are everywhere on the Web. What’s your company’s web strategy in connecting with your customers?
- With the Web, there are a lot more channels for your customers’ voice. Your customers may not always communicate directly with you. With so many websites primarily aimed at carrying customer’s voice, it is imperative that companies listen to what their customers are saying in public forums.
Critical tools to get started
- The most common issue with managers is that they don’t have the time to do all what I have said above. While all this Web 2.0 mumbo-jumbo is fine and sounds great, where is the time to try all these things? Well, I suggest that all managers start with Feeds and Google Alerts. Feeds allow you to scan your selected sites quickly for updates. Alerts help you track what’s being talked about on the Web. Most managers have a smart phone with Web access. We need to start using the smart phones for more than just email.
- Most feed readers have a mobile version available allowing you easy access to updates without necessarily being on your laptop.
- Google Alerts provide you with daily email alerts about your search keyword. This is a great way to track what’s being said about your company or your area of interest.
Recently a proprietor of a small firm asked me how he can get more clients, including international clients. So with all my new found Web 2.0 and social media interest, I suggested that he start building contacts on social networking sites. I asked him to start building his contact list on LinkedIn. I also suggested that he starts participating in various groups on LinkedIn, basically increase web presence of himself and his company.
I met him a few weeks later and asked him how he was progressing on building his network. He sheepishly told me he hadn’t made much progress. On my asking why, he said that he feared that his competitors would get hold of all his contacts and approach his clients to takeaway his business. His fear completely flummoxed me. I could tell him that he could stop others from viewing his contacts but I have a feeling that it might still not be enough to get his started. So what do I tell him to get him started?
In my second part in the series, I share what Manish Sabharwal spoke at our annual strategy input conference.
Manish Sabharwal is the Chairman and co-founder of
TeamLease. Manish wanted to start a new company that was profitable, fun, and good for India. He co-founded Team Lease, a staffing company, and in six years his company has grown to 80,000 employees and $250 million company. It was great fun listening to Manish again this year.
According to Manish, vocational training has to come with a job. There has been an employment failure. No one is really willing to pay for training. The employers are not willing to pay for training but for trained candidates. Candidates are not willing to pay for training but for a job, and financers are not willing to lend for training but to a candidate with a job.
Manish is working towards making labour markets more inclusive. The labour market has seen many transitions lately:
- Farm to non-farm
- Rural to urban
- Unorganized to organized
- Subsistence self-employment to decent wage employment
- School to work
Commenting on the economic conditions, he says while there may be a slow down but there is no shutdown. Manish’s company still finds it difficult to find people for jobs. They have more than 4000 open jobs on any given day that need to be fulfilled. The problem is not that there are no jobs, the problem is that the workforce is not employable. And rural India doesn’t have the same choices as the urban India in terms of the jobs they might qualify for.
The way he sees the current situation, in the immediate term the immediate strategy is that of Matching, which is matching the workforce to the right jobs. Medium term the strategy is to reduce the mismatch. He calls this ‘Repair training’, skilling the existing workforce to close the skill gaps. And long term, the strategy is to build the pipeline, preparing the workforce for the jobs. He calls this ‘Prepare training’.
Manish laments to the poor education regime in India. There is low penetration of education, low returns to education, uneven quality of education, and while the system is accreditation heavy the outcome is light.
Manish also talks about the poor employability and employment regime. He describes the entry and exit gates (e.g. IIT, CA exams) in the education systems not meeting the requirements of the employment available in the market. He feels the current assessment systems are just not suitable and cannot really identify the right candidates. In spite of various assessment systems, the actual performance at workplace still seems to be the luck of a draw. Manish would really like to see more apprenticeship, more learning by doing, and the government policies current don’t encourage that.
Manish talks about lopsided GDP. Very few people contribute to a large part of India’s GDP and he would like more people employed and contributing to the GDP. He also feels that we are missing the middle – there can only be a hero or a zero. He wants us as a society to accept the ‘middle’. Not everyone is a hero and not everyone is a zero.
It was also interesting to know that employment exchanges in India are in a really bad state. There are 4 crore people registered and only 2 lakh jobs provided across India. The Delhi employment exchange gave 500 jobs last year at the cost of Rs. 2.5 lakh each! (1 lakh = 100K, 1 crore = 10million)
For building a pipeline, Manish feels quantity comes first and then quality. He feels we should get the critical mass and then refine the process/delivery as we go along; the good is not the enemy of great, e.g. not looking for Einstein for Front Office Sales; we are not trying to be right, we are trying to be successful. He urges the education system to include softskills and communication skills in schools and colleges.
It was interesting to hear him say that knowledge of English language is a must. He says English is like Windows, it is an operating system. We can like it or hate it, but we need it.
According to Manish, we can’t have employment and employability conversations independently. To increase employment, we have to improve the employability. Skill deficit is worse than the infrastructure deficit, and an unemployed or unemployable India is not free India.
Finally let me leave you with this interesting quote:
Entrepreneurship is the art of staying alive long enough to get lucky
Announcing the launch of
eCube Community Social Networking site. Connect with other like minded professionals in the field of learning, education and training. Create your own social networking
friend circle, write your
blog, form
groups to
discuss specific topics, and share
bookmarks,
photos and
files.
Register now and join the community. Set up your profile to share your interest and skills.
