What's Your Tag Line?
The conversation got me thinking. Before that time I had never thought what was my tag line. After some thought, I chose "Enabling People" as my tag line. I like to enable people deliver better, by creating an environment that enables them to succeed, by sharing knowledge, by learning from them, by encouraging free ideas and thoughts, This could be my team, my clients, or my friends and family.
What's your tag line?
- Cost: Almost all training managers are pressurized to show some cost savings. Mostly this is resulting in passing on pressure to reduce costs on their training vendors. Cost seems to be their single biggest challenge these days.
- Uncertain Business Environment: There’s a constant challenge in planning the training for the year. The business environment has a great deal of uncertainty. The hiring is unpredictable making it harder to plan even the induction batches. There pressure of get trained resources on projects, putting pressure on training managers to schedule training with practically no notice.
- Training Effectiveness: Many training managers spoke about showing training effectiveness. This seems to be the biggest “ask” from training partners. How can they show effectiveness of training to their senior management?
- Elearning, Blended Learning: Perhaps I was talking to “Training Managers”, perhaps most companies I spoke with were large and already have elearning libraries, I am not sure why but I didn’t find elearning as a strategic initiative while speaking with training managers. Most want it, or have it, but it was not clear to me how it was being used as a key initiative to drive down costs in the overall learning strategy. In most cases there was no linkage between elearning available and the training plans and goals in the company, or how to blend it with classroom training.
- Social Learning: Still too early for this. It didn’t get a mention even as a buzz word in our conversations. I am fortunate to be working on a project for a government department involving social learning where we are experimenting with using Facebook for social learning. Unfortunately this is not something I found being used in corporate customers, inspite of the LMSs and Corporate Virtual Universities.
- Mobile Learning: It’s still at the stage of “management fad”. Most training managers don’t really care about this much, though still want to see some “proof of concept”. My guess is “mobile learning” and “social learning” are likely to take off together whenever they do.
Questions I Want To Explore In 2012
- What’s changed in the learning and development industry? I will be completing 20 years in the industry and yet I feel the more things change, the more they remain the same.
- How are the CxOs and Business Heads really viewing talent development? While most CxOs say that talent development is a key driver to the growth of their organizations, what are they really doing about it?
- What’s keeping the training managers awake? What are the training managers’ performance drivers, their goals and the challenges they are facing.
- What are the expectations from Social Learning? While social learning is being talked about in the learning blogger circles, are the on-ground managers in synch with it? What is their understanding and expectations from it?
- What are the learner’s expectations from talent development interventions? While the focus is on seeking the managers’ views, what about the people who are actual recipients of the talent development interventions? What do they look for?
- What’s the new ROI/ROE mantra? With tightening budgets, everyone wants to know the “ROI” of their training spend. ROI has been the holy grail of training, everyone is seeking it, but there are no clear cut answers to this.
Career Paths for Trainers
- A trainer could become a better trainer. This seems to be least favorite path of trainers but is the most crucial and can take trainers to the peak. It is also the hardest in my view. By becoming better trainers I mean really be known in the industry. Build your social network and stay in touch with your students. Continue providing them assistance post training. Be less of 'sage on stage' and more of a 'coach by the side'. Start a blog and write a book on your subject or on how to become a better trainer. Understand how people learn and create training practices that help people learn faster. Do research on the subject of training and learning. If you are in the training business, there is a great scope for better trainers who go beyond training in a class and help build learning solutions, who can do research and appropriately adapt their training strategies, or even create new ones, who can create new standards in the training industry.
- Depending on the acumen towards operations, people management and business, trainers could move to roles like managing training, handling projects and other ops roles. Trainers could even take on sales/business roles. They could move to manage training centers, area, territory, region, zone, country. Many senior people in our organizations have been trainers at some point of their careers. All training businesses need people with good ops, sales and business management skills and acumen.
- Trainers could become Subject Matter Experts (SMEs) for content development projects. Trainers could even start writing content, depending on the skill and interest. Trainers could become full-fledged content developers. And from there ID specialists, or take the other path of project management. From either path, trainers could move to taking on business or sales roles.
- Functions that have participated are Instructional Designers (33%) and Technology/Programmers (22%), followed by Project management (17%) and Graphics and Media (11%).
- Most participants have 10 years work experience (28%) followed by 5 and 3 years (11% each).
- So far the survey seems to be dominated by male responders (72%).
- Only 28% people switched jobs last year.
- Mostly people from elearning/training vendors have participated (72%).
- City spread is fairly even with nearly equal participation from NCR, Mumbai, Hyderabad and Chennai. Surprisingly, Bangalore has had low participation so far.
- Number of years of experience is more specific rather than a range.
- Salary details are now a number instead of a range. This will help get better inputs about salaries.
- Gender info can help to see if there is any gender inequality in salaries.
- Industry info can help identify salaries in different industries.
I had an interesting chat conversation over the weekend with a budding instructional designer.
ID: I wanted to discuss about Instructional approaches
ID: Suppose there's a client who says " they have been using ILT that has not been successful, their mentors are not motivating enough& nw wants to change it to a WBT.......and target audience are senior &middle level managers well versed with sales, dealing with retailers etc.....
And I've to give them 2 approaches.....do u hv any ideas?
Me: why is their ILT not successful?
ID: their mentors are not motivating enough
Me: why do you believe wbt will be motivating?
ID: hmm.....It would give them the space of doing the training at their own pace and on their own
after all they are senior managers..who might not like to be trained
I mean not support trainings
Me: basically your instructional strategies need to remove the problems they are having with ILT
so if the mentors/trainers are boring, the WBT has to far far more interesting and interactive
ID: Yep.....
Me: so you have the answer...
unless i understood the question wrong
ID: and with just this information and the fact that I’ve to develop 2 approached based on level 2 interactivity.....
I needed some ideas
See.......ok, can you list down types of approaches......
one can be scenario based, case study based.....
dialogue based
Me: you should know more about the users, job profile is one, what about their other characteristics -- gender, age, race etc.
Me: also what kind of industry are they in?
ID: they are in sales industry
all senior and middle level managers
pharmaceuticals
Me: basically sales guys travel a lot, they don't like to attend training
do they have PDAs etc.?
which country are we talking about?
ID: India
Me: what access do they have to computers and Internet?
ID: broadband
Me: from home?
ID: yes
everywhere
Me: so the company is expecting the sales guys to take training from home?
ID: anytime they are free.......
Me: they are never going to be free
ID: they are senior level and middle level managers!
Me: are you expected to solve the business problem or just create a WBT?
my response will be different in each case
ID: just create a WBT
Me: :-)
Now I know this person is a budding, relatively junior instructional designer and probably is just doing what she has been asked to do. There was a sense of dĂ©jĂ vu for me. I know many a times, the client appears to be very clear about what they want and wants the vendor to “just create a WBT”. Not all clients want to have a business problem discussion with the vendor. And not all instructional designers want to solve business problems. They are happy with creating a WBT and getting on with their jobs. Unfortunately that’s a lose-lose situation for both clients and instructional designers.
My advice to instructional designers is to stay focussed on solving the business problems. Sometimes creating a WBT might not be the solution, even though that’s what your company may have been contracted to do. Focusing on solving the business problem will help you add value in your interaction with the client and that will in almost all cases eventually lead to more business.
And if you are a client outsourcing a learning content creation project, my suggestion would be that you work with the vendor and collaborate on solving the business problem. There is no harm in having raking up more brains to solve your business problem. And if you are sure that WBT is indeed the answer to your business problem, then provide that information to the vendor so they can do justice to your project.
I came across this video of Thiagi speaking at UMBC Training Forum. This is a longish video, about an hour and 40 minutes, but thoroughly enjoyable. Thiagi is at is irreverent best as always. Definitely worth the time to go through the video fully.
Here’re some of the things he talks about in the video.
What is contextualized learning? Learning that takes place in the real world to achieve objectives with real world relevance. He gives the example of a course with a mid-term evaluation as a non-contextual learning example.
Content is irrelevant. People Google for content now and don’t go to training for content. Essential thing for Instructional Designers is to create ACTIVITIES and not content. An absolutely great example of leadership training. Must go through the video to enjoy the narration. Another great discussion on creating training on preventing sexual harassment courses in the later part of the video.
Consistency is bad. All adult learners have individual difference. So each learner has to be taught differently and to teach each learner consistently in the same manner is stupid. Each learner has to be taught differently. Trainers must be flexible (read inconsistent) while training.
Presentation skills are not the same as training skills. Presentation skills focus on the presenter. Focus should be on the audience.
Resistance is futile. What is “technology” (e.g. Second Life) to us is a way of life to the new generation. Participants today are free agent learners, they will learn on the job, on the go.
The whole baloney about need analysis and various other types of analysis in the ADDIE model is another dysfunctional area. By the time you finish analysis, content is obsolete.
Know your objective. Get your participants involved. Show respect towards your participants. Balance between content and audience.
Design training obsessively compulsively. Time to get ready for today’s session – my entire lifetime.
Tongue in cheek humour: Those who can, do it. Those who cannot, teach. Those who cannot even teach become instructional designers :-P
A four door model approach to elearning. Opening screen has four doors – Library, Playground, CafĂ© and Torture Chamber. Go through any door in any sequence and any number of times, except the Torture Chamber though which the learner can go through only twice. The Torture chamber has real life assignments, e.g. create a real proposal about a new client and get it evaluated by the sales manager. The Library is the content library that contains support articles, case studies, and job aids etc. for the course. Playground contains games that measure your mastery of technical terms and concepts learned in the Library. Cafe has open ended question, chat rooms, ask an expert, various other Web 2.0 tools to collaborate with others.
How does one do rapid elearning design for application training? Use inexpensive tools to take screen shots and add narration. Take a video of a SME coaching a learner on how to use the application. Final test is to ask the learners to use the application.
Most important leadership principle – people don’t what you ask you ask them to do, they do what you do!

Web 2.0 in Learning
Web 2.0 will be the killer buzzword for the year 2008. Everyone will want to use the technology for learning and training. Bersin report for 2008 talks about it, Brandon Hall has announced new categories of awards, and most bloggers are talking about it. I believe 2008 will continue to be the year of discovery and experimentation with Web 2.0. Web 2.0 techniques will not yet be used in formal training, but each company will have an initiative around it.
In my view, corporate intranets and extranets have been around for years and have been attempting to do what Web 2.0 is expected to do. Are Web 2.0 techniques different from corporate intranets? Will employees feel more compelled to use these as compared to corporate intranets? Will companies provide the Internet freedom culture on their corporate Web 2.0 environments? Will companies adopt open sites like Facebook, YouTube, SlideShare for allowing employees to post and share corporate content on the Internet? Or will these sites provide secure environments (inside firewalls or hosted) to the corporate world? Do we have a new business model here? Or will Web 2.0’s usage be limited to building communities by product companies?
Training managers will still be required to measure success in training days/hours per person, which will make Web 2.0 in formal training and learning environment extremely difficult to adapt for formal training. What is required is another path breaking research that can provide some return on investment figures of using Web 2.0 in learning and training. I expect more research towards this in year 2008 rather than training managers embracing Web 2.0 as a mode of formal learning.
Virtual Environments
Virtual environments will find increasing use in building communities and new product launches by technology customers. Will Second Life be used for actual training in the corporate world? I don’t believe 2008 will be the year for mass adoption of Second Life in training. There will be questions of security, access through corporate networks, and of course tracking progress in Second Life. However asynchronous virtual environments will find their way in training in a limited way. Most of these will be showcase training module as opposed to bulk of training being developed as virtual environment. There will be a conflict between rapid development and real-life imitating virtual environment training. I am also very impressed with The 3Di-Web Singularity is Near by Tony O’Driscoll. This will certainly change the way learning happens. I am not sure about its adoption in formal “training” in the next year or two.
Form Factors
The 2000-01 downturn saw a trend towards formalizing elearning as a mode of learning. There were mechanisms to justify the return on investment on elearning. As the economy improved, we moved to blended learning. Even as elearning increased, most industry reports still indicated that instructor led training led as the preferred mode of learning. In the last few years, we as a training and content development organization have seen an increase in projects developing instructor led training material. Now with the US economy showing signs of slowing down (no one actually conclusively knows which way the US economy will actually go but most reports are tilting towards “caution”, “slowing down”, “start of recession” etc.), my guess is that we will once again see an increase of elearning development.
What constitutes elearning has also changed. Most instructor led training now a days has an element of ‘e’ in them, whether it is in the form of demos or virtual images. In 2008, we should start to dump the ‘e’ and start classifying training as synchronous training and asynchronous training.
The training in 2008 will tend towards online synchronous training. We will see more of “VILT”, “online sessions”, “online conferencing” etc. The technology now has matured; online conferencing tools are easily available without significant investment option to be made by organizations.
Rapid Development and Development Models
Rapid elearning will continue to be a buzz word. PowerPoint will reclaim its position as a rapid elearning development tool. Sites like SlideShare will help PowerPoint in this endeavor.
Of course, being the buzzword, along with “collaborative development”, “self organizing groups”, “user generated content”, training managers will have harder time convincing management to spend training dollars in an already weakening economy. Most management will want to know what value instructional designers add when all content is driven by subject matter experts in user generated content mode. Instructional Designers will be required to acquire new skills for content development and interacting with SME and reinvent themselves. The development models will change to factor in collaborative development and rapid development needs.
Summary
In summary, we will see a lot more talk about Web 2.0 in learning and training. However 2008 may not be the year of adoption of Web 2.0 technologies in "formal training". Rapid development will be key and instructional designers will need to reinvent themselves and development models will evolve.
Would love to hear what you are seeing as trends within your companies or you’re your customers are implementing. Share your practical experiences.


