Learn and Lead

About continual learning and leadership

Delivery Led or Sales Led Redux

About two years ago I had pondered over the question of who is a better leader for business. Is it someone rooted in delivery and operations or someone with a sales background ( http://manishmo.blogspot.in/2011/01/delivery-led-or-sales-led.html)?

I think for a business to really grow, the leader has to be sales led. Having a sales oriented leader is all the more critical when the organization is in the business of service delivery. Perhaps in a products business where the product is evolving, a delivery oriented leader who is entrenched in product development and vision of the product might be better. But in most cases, it makes sense for the business to be sales led.

Storytelling: Transforming through tales!

Another great session I attended at NASSCOM ILF 2013 was by Devdutt Patnaik. Dr. Devdutt Pattanaik is an Indian physician turned leadership consultant, mythologist and author whose works focus largely on the areas of myth, mythology, and also management. He has written a number of books related to Hindu mythology. He is the chief belief officer of Future Group, one of India’s largest retailers, bringing the wisdom of Indian mythology into Indian business, especially in human resource management. He writes a column for the newspaper MiD DAY. There are many videos of him on Youtube that you can view.

While I missed the initial part of his session, here are the notes from that parts I attended.
  • Storytelling can create the culture you like.
  • We are all seeking meaning. Nature will not give you meaning. To nature we are all the same. We are all animals. To nature, man is no different from cockroach.
  • Purpose of storytelling is to give us meaning.
  • As leaders, we should tell stories. Stories make us believe.
  • Advertising tells a story.
  • If you empathize, you will be better story teller.
  • Stories:

    1. Give me Hope
    2. Give me Security
    3. Give me Identity
    4. Be Sensitive to my fears
    5. Don’t invalidate my imagination
    6. Make me the Hero, not you or the product
  • Human beings are frightened. Leaders should help people get out of fear.
  • Tell honest stories. Show vulnerability but not weakness.
  • Listen to your customers’ needs before telling your story.



Listening to Industry Leaders

It was great listening to industry leaders in this year's NASSCOM India Leadership Forum. One of the sessions I enjoyed was listening to Vineet Nayar and R Gopalakrishnan. While the session was titled Cross Border Leadership, the discussion was not limited to that.

Vineet Nayar is Vice Chairman and Joint Managing Director of HCL Technologies Ltd., a $4.3 billion global information technology services company and author of the highly acclaimed management book “Employees First, Customers Second". 

R Gopalakrishnan is an Executive Director with one of the largest Indian business groups - Tata Sons, a holding company to one of the largest Indian business groups The Tata Group.

The session was lively and racy. My notes from the session:
  • I learned that there is thing like Upmarket FDI. That's when India invests in developed countries.
  • While companies are going global, nations are becoming more border conscious.
  • An interesting reflection about entrepreneurs. An entrepreneur have to deal with ambiguity. If they cannot, they would be bureaucrats.
  • We should not be too critical about India. All countries have challenges. Nothing unique about India.
  • In the context of effect of cultures in managing cross border organizations, one point of view was  that footballers don't think of cultural differences while playing in a club game. Why should we worry about cultures when running a business? Focus on business goals and strategies to achieve them.
  • Indians are the only managers who think in English but act in Indian. We are very self aware and can adapt easily.
  • The younger generation doesn't think about cultural differences much. This is the connected generation using social media.
  • Unions are becoming obsolete to protect rights of workers. Social media is a lot more powerful to protect the interests of the workforce. Reputations can be destroyed in seconds on social media.
  • Cash is plenty and human capital scarce. HR is going to be central to business. Finest leaders will be the ones who are people motivators.
  • Corporations should act out of their own will rather than being mandated, e.g. CSR mandate by govt.
  • Why do people work for you? Why do people go to temple or mosque on Sunday, spend money and feel happy. And yet they feel troubled coming to office on Monday and get paid for it. How can leaders build vision for something larger?
  • Make managements appraisal done by employees and make results public.
  • We are moving into an age of conscience in business.


What Kept Training Managers Awake in 2012?


So what kept training managers awake during 2012? What challenges they have been facing? During last year I was fortunate enough to be in touch with training managers of various companies in India. While not statistically conclusive, here are some general trends I noticed from my various conversations.
  • Cost: Almost all training managers are pressurized to show some cost savings. Mostly this is resulting in passing on pressure to reduce costs on their training vendors. Cost seems to be their single biggest challenge these days.
  • Uncertain Business Environment: There’s a constant challenge in planning the training for the year. The business environment has a great deal of uncertainty. The hiring is unpredictable making it harder to plan even the induction batches. There pressure of get trained resources on projects, putting pressure on training managers to schedule training with practically no notice.
  • Training Effectiveness: Many training managers spoke about showing training effectiveness. This seems to be the biggest “ask” from training partners. How can they show effectiveness of training to their senior management?


What I didn't find in my conversations with them:
  • Elearning, Blended Learning: Perhaps I was talking to “Training Managers”, perhaps most companies I spoke with were large and already have elearning libraries, I am not sure why but I didn’t find elearning as a strategic initiative while speaking with training managers. Most want it, or have it, but it was not clear to me how it was being used as a key initiative to drive down costs in the overall learning strategy. In most cases there was no linkage between elearning available and the training plans and goals in the company, or how to blend it with classroom training.
  • Social Learning: Still too early for this. It didn’t get a mention even as a buzz word in our conversations. I am fortunate to be working on a project for a government department involving social learning where we are experimenting with using Facebook for social learning. Unfortunately this is not something I found being used in corporate customers, inspite of the LMSs and Corporate Virtual Universities.
  • Mobile Learning: It’s still at the stage of “management fad”. Most training managers don’t really care about this much, though still want to see some “proof of concept”. My guess is “mobile learning” and “social learning” are likely to take off together whenever they do.


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Disclaimer: The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employers and does not necessarily reflect the views and opinions of my employers.

Creative Commons License This work by Manish Mohan is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.

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