Learn and Lead

About continual learning and leadership

Is Social Media Overrated for Brands?

A lot has been written about how social media is impacting brands. Eventually that would mean that what gets written on social media should start to impact the company’s financial performance. However I wonder if there is a critical size that once companies achieve, they will have less to worry about social media? For these brands, social media, or rather bad publicity in social media is perhaps overrated. Now it doesn’t mean that they should stop ignoring what’s written but it is unlikely to impact them significantly.


I came across these tweets by Vir Sanhvi. Now Vir Sanhvi is a renowned journalist, writer and reviewer. He has 771K followers on Twitter. So he tweeting bad about a large telecom brand should mean something. Quite a few people joined him in lambasting the brand. 




So what impact will Vir’s tweets and other related tweets really have on this brand’s performance? In my view, absolutely none!!!

Not just this, there have been numerous other brands that have been bashed in the social media. They call these social media disasters. And don’t forget the recent Flipkart 1 Billion Day disaster. However, it doesn’t look like these disasters had any significant impact on the companies’ performance.

I think social media is a great vehicle to get a brand started. It’s great for a new and small enterprises. I feel social media can make a brand, not necessarily break one, at least not a really big brand.

I think at the end of the day, we all know that everyone has a bad day. Shit happens, as they say. Social media has just become an avenue for us to bitch about something or the other, and perhaps it is overrated in its power to alter businesses. The brands should focus on their products/services. The social media will take care of itself.

Hiring Introverts and Extroverts

I recently became a little active on Quora. I came across a question there that caught my attention.

"As a decision-maker, when did you hire an introvert over an extrovert? Did you find them more productive or less?"

I think it depends on the role you are hiring for. I have seen that when hiring for an individual contributor role, I might be okay to select introverts. I might even consider introverts for roles like testing, editing, proof reading etc. 

I am more likely to select an extrovert for leadership roles, sales roles and roles that require a huge amount of teamwork.

Top 10 Technology Trends 2014

I was recently researching top technology trends and compiled the top 10 technology trends for 2014 from different sources.

While Internet of Things, Wearable Technology and Big Data are of course common trends that most people are predicting, I was surprised to find 3D Printing as a key technology trend to watch out for.

Here’s the compiled document with links to the original sources:


How to Decide Whether to Insource or Outsource Elearning Development?

I recently got a query on LinkedIn about needing help with decision between insourcing and outsourcing elearning content development.

I have a small request - is there a way to get a ball-park figure to develop one hour of e-learning content in India using rapid development software such as Articulate Studio/Storyline?

We have been doing e-learning development in house and our new VP of HR wants to consider the possibility of outsourcing it. I am in the process of doing a cost-benefit analysis and so, need this information.

I did go through the Chapman Alliance presentation and Karl Kapp's articles - however, I felt that it is better to hear from a practitioner & expert from India.


I wish the decision of insource and outsource was as simple as cost comparison. First of all, it is really hard to get a ball-park figure to develop one hour or elearning. It really depends on many many things, including the partner you chose. The range of price for one hour of elearning in the market is very wide and could even vary 10 times. Cost could even be significantly more if you include video, game based learning and high end simulations. So you can imagine taking this decision itself will be hard.

While comparing cost of insource and outsource efforts is important, another big factor is that whether all the skills required to develop elearning content are available within the organization. How you are currently structured and what the current utilization of the L&D staff is within the organization will also play a big role in insource vs outsource decision. If the utilization is sporadic, it would make sense to outsource instead of carrying the cost of unutilized time.

You should also consider what you want to achieve in the long run. Are there tasks that are not being accomplished because the internal team is busy with content development? Are there key strategies that are being left unattended that might get the much needed attention if you outsource?

And finally, what’s the really the volume of development the organization wants to create in what timeframe will also play a role in determining insource or outsource decision. Is it a one-time initiative to develop a critical mass of content for the organization? Are there enough volumes to justify outsourcing content?

Hope the above provides you with some pointers to taking the decision.

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About Me

Disclaimer: The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employers and does not necessarily reflect the views and opinions of my employers.

Creative Commons License This work by Manish Mohan is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.

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