Learn and Lead

About continual learning and leadership

What Kind of a CLO Are You?

Inspired by a recent post by Anand (who btw has just turned to become an independent Learning Consultant, give him a shout out in case you are looking for someone) where he categorizes variety of stakeholders who want to get on the LMS bandwagon as Yell, Yum and Yes.

In my view there are three kinds a CLOs implementing or having implemented a Learning Management System (LMS). They are the Learning CLO, Management CLO and the Systems CLO.

The Learning CLOs are all about learning and not so much about training. In fact they might not even care about LMS or other systems as long as learning is taking place. They look for social features in the LMS, they look for extending the LMS beyond managing and measuring training days. They also might have a hard time explaining to the CEO how they are measuring all the learning taking place in the organization.

The Management CLOs are all about trying to be in control of learning and training in the organization. They want roles competencies with defined learning plans for each individual. All training must be ‘approved’ and costs down to the last penny/cent/paisa must be booked to the right department.

Finally the Systems CLOs want to track everything, right from the training request to smiley sheets. They want everything automated, they want alerts for training launches, approvals, reminders, etc. They want reports that are automated and LMS with linkages with other enterprise systems.

No points for guessing which CLO might be the best. You need a good blend of all, Learning, Management and Systems.

Is Social Media Overrated for Brands?

A lot has been written about how social media is impacting brands. Eventually that would mean that what gets written on social media should start to impact the company’s financial performance. However I wonder if there is a critical size that once companies achieve, they will have less to worry about social media? For these brands, social media, or rather bad publicity in social media is perhaps overrated. Now it doesn’t mean that they should stop ignoring what’s written but it is unlikely to impact them significantly.

I came across these tweets by Vir Sanhvi. Now Vir Sanhvi is a renowned journalist, writer and reviewer. He has 771K followers on Twitter. So he tweeting bad about a large telecom brand should mean something. Quite a few people joined him in lambasting the brand. 

So what impact will Vir’s tweets and other related tweets really have on this brand’s performance? In my view, absolutely none!!!

Not just this, there have been numerous other brands that have been bashed in the social media. They call these social media disasters. And don’t forget the recent Flipkart 1 Billion Day disaster. However, it doesn’t look like these disasters had any significant impact on the companies’ performance.

I think social media is a great vehicle to get a brand started. It’s great for a new and small enterprises. I feel social media can make a brand, not necessarily break one, at least not a really big brand.

I think at the end of the day, we all know that everyone has a bad day. Shit happens, as they say. Social media has just become an avenue for us to bitch about something or the other, and perhaps it is overrated in its power to alter businesses. The brands should focus on their products/services. The social media will take care of itself.



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Disclaimer: The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employers and does not necessarily reflect the views and opinions of my employers.

Creative Commons License This work by Manish Mohan is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.