To start with, let me share that it isn’t easy. A week or so back when I was exchanging emails with Michele, I was feeling good about the team blog. However last week there was not a single post on the blog and suddenly I wasn’t feeling as good. When I started the blog, I had mentally prepared myself for the 1% rule of Internet content creation. However one week of inactivity did sadden me. So if you are planning to start a team blog, my first tip would be that you stay motivated and not let a period of inactivity disappoint you.
When starting a team blog, identify the objectives and goals of the blog.
- What problem you are trying to solve and for whom?
- Who will be the content creators and who will be readers?
- What content is important for them?
- A widget to display an RSS feed about industry news provided a window to what was happening in other companies.
- In my Google Reader, I shared the posts that I felt would be relevant to the team, and then provided an RSS feed as Recommended Articles on the blog. This keeps the content on the blog updated without actually changing the blog itself.
- I added a Recent Comments widget to display recent comments in various posts on the main page. This also helps keep site updated with new content on the main page without any my intervention.
- I added Ratings widget by Outbrain and encouraged the readers to rate the posts. I always feel readers are more likely to rate posts than comment on them. The ratings widget also allows you to display the most popular post on the blog.