Learn and Lead

About continual learning and leadership

Why is Audience Analysis Required?

A worldwide survey was conducted by the UN. The only question asked was:

"Would you please give your honest opinion about solutions to the food shortage in the rest of the world?"

The survey was a huge failure:
  • In Africa they didn't know what 'food' meant,
  • In India they didn't know what 'honest' meant,
  • In Europe they didn't know what 'shortage' meant,
  • In China they didn't know what 'opinion' meant,
  • In the Middle East hey didn't know what 'solution' meant,
  • In South America they didn't know what 'please' meant,
  • And in the USA they didn't know what 'the rest of the world' meant.


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Disclaimer: The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employers and does not necessarily reflect the views and opinions of my employers.

Creative Commons License This work by Manish Mohan is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.