Learn and Lead

About continual learning and leadership

Why I don't want to use LinkedIn

Recently a proprietor of a small firm asked me how he can get more clients, including international clients. So with all my new found Web 2.0 and social media interest, I suggested that he start building contacts on social networking sites. I asked him to start building his contact list on LinkedIn. I also suggested that he starts participating in various groups on LinkedIn, basically increase web presence of himself and his company.

I met him a few weeks later and asked him how he was progressing on building his network. He sheepishly told me he hadn’t made much progress. On my asking why, he said that he feared that his competitors would get hold of all his contacts and approach his clients to takeaway his business. His fear completely flummoxed me. I could tell him that he could stop others from viewing his contacts but I have a feeling that it might still not be enough to get his started. So what do I tell him to get him started? 


Balaji said...

You can convince him on the colaborative components they have in linkedin.. The Q&A is a nice forum to get inputs for his business from the vast community around the globe and there is lot more learn, share and contribute... I agree with your properitor that it might not be favorable always, but I guess that is what all social networking sites are abt...

Manish Mohan said...

Thanks for the suggestion Balaji. I have told him that he can mark his contacts private so others can't see them.

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Disclaimer: The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employers and does not necessarily reflect the views and opinions of my employers.

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