Learn and Lead

There is enough written about using LinkedIn. However I recently discovered an interesting feature on LinkedIn from a company’s point of view. Since the official LinkedIn blog introduces this feature on Aug 18, I am guessing it is a new addition to LinkedIn.

LinkedIn now has hundreds of Company Profiles. Select Companies link on the top links bar. You can view companies by location, industry, name, and companies in your network.

On the company profile there are some interesting pieces of information. It shows career paths of employees before and after their employment with the company. It also shows employees most connected to which other companies. Aha, that’s where most of our employees are headed...

The company profile shows new hires, and recent promotions and changes of employees. More interestingly, under Key Statistics section it shows common job titles. These are job titles of employees in the company who have registered with LinkedIn. So in my company Software Engineers, followed by Project Managers and Consultants are the most common job titles on LinkedIn. Hope this provides some useful information to HR.

The Key Statistics section also shows that of all the people from my company on LinkedIn, 77% are males. I know for sure that the gender ratio is pretty much even in our company. So does this mean that males from my company are more likely to be using LinkedIn than females?

Finally it shows popular profiles from the company. Does it help if my profile shows up as the second most popular profile after the CEO of the company? :-)

Related links:

• Guy Kawasaki talks about Ten Ways to Use LinkedIn
• Head on to blog of Mario Sundar, the Community Evangelist at LinkedIn,
• And not to forget the LinkedIn official blog.
• Of course, you could simply Google “using LinkedIn” for more results.