Learn and Lead

Seth Godin writes about how he selected candidates for marketing and web internship. He was overwhelmed by the quality of applications he got, so he created a Facebook group for candidates to meet and hang out online. As he explains:

It was absolutely fascinating. Within a day, the group had divided into four camps:

• The game-show contestants, quick on the trigger, who were searching for a quick yes or no. Most of them left.
• The lurkers. They were there, but we couldn't tell.
• The followers. They waited for someone to tell them what to do.
• The leaders. A few started conversations, directed initiatives and got to work.

Nifty experiment! Read full post here.