Learn and Lead

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Do you Trust Corporate Blogs?

According to a recent Forrester Research report, people trust emails from who they know most and they trust corporate blogs the least. According to the report, only 16% people trust corporate blogs. I had written about CEO and corporate blogging sometime back and this report presents some interesting perspectives.

You can read posts that comment on this report at RWW and Rohit Bhargava’s blog.

What do you think? Do you trust corporate blogs? Which ones do you read regularly and why? It would interesting to get some views of corporate bloggers too.

3 comments:

Blogger In Middle-earth said...
This comment has been removed by the author.
Blogger In Middle-earth said...

Kia ora Manish.

Trust is a strange human emotion. It is deep-rooted in our instinctive mechanisms for survival. When the reason for a decision based on trust is analysed, it is often found to be highly complex.

The nature of the complexity is often found to be meshed with a whole raft of subliminal things: hunches, preferences, like and dislikes, gut feelings, undefined reasons. It is rarely cut and dry - rarely logical.

So when you ask, "Do you trust corporate blogs?" I think about trust, and what it is based on.

You could say, "do you trust blogs?" Many people don't trust blogs - never mind the corporate bit.

And so we move on to ask questions like, "what is it about a particular blog that you trust?" You could also say, "why trust blogs at all?"

An more in-depth analysis of trust (associated with blogs or any other Internet sites) will yield other questions. Questions like, "how can you tell that a blog is trustworthy? (Never mind the 'blog' or the 'corporate' bit).

For me, all sites have to be tested by my baloney detector, whether corporate or not. As naive as it may seem, I apply exactly the same detection kit to all blogs that I read (and all posts for that matter).

Trust is a movable feast. The occurrences on sites permit me to decide whether to trust them or not. There are some sites that I used to trust, and now trust no longer.

I don't visit these sites anymore - at least, if I happen to come across them, I don’t comment on them. It's a bit like the people I meet in everyday life.

I recently received a request from a company (which I won't name here) to post articles on my blog. Effectively I was being asked to host articles.

The email included a couple of links to company sites. I looked at the sites. They were corporate and commercial. The advertising that would come with the articles I agreed to host contravened my comment guidelines. I immediately treated the request (which incidentally was written like a personal email) as spam. End of story.

Did I trust the request? Yes. Did I trust the attendant sites? No.

So, do I trust corporate sites? The answer is, it depends.

I am no more likely to 'trust' a corporate site than any other site that I come across. Every site I read is judged (by me) on its own merits.

Cathchya later
from Middle-earth

Manish Mohan said...

Thanks Ken. As always, brilliant thought provoking analysis.

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Disclaimer: The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employers and does not necessarily reflect the views and opinions of my employers.

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