Learn and Lead

About continual learning and leadership

The Emotion Called Trust

Continuing with the thread I started in my previous post Do you trust corporate blogs, and picking up from posts on Trust by Ken Allen and Tony Karrer, I came across Chris Brogan’s post Advertising and Trust. Chris wrote in response to Jeremiah Owyang raising questions about Chris’s sponsored post for Kmart. Chris does a great job at analysing and responding. In this process I discovered many posts that talk about trust and integrity of bloggers. Two posts that caught my eye were Lucretia M. Pruitt: What is Your Time Worth? What’s Worth Your Time? and Barbara Gibson: What is your integrity worth? I don’t follow blogs of Jeremiah, Lucretia or Barbara, but I had no reason not to trust them. They have an opinion that they are sharing.

When I come across blog posts that talk about other products, I take them as opinions of those bloggers. I am a gullible guy J. However I will not necessarily take business decisions (or even personal buying decisions) based only on one or two blog posts, and I don’t think that means I don’t trust blogs. It is definitely helpful when bloggers disclose posts to be sponsored posts. I follow RWW and they talk about their sponsors all the time. They also talk about other products and I trust them to provide a balanced view in their product reviews.

An interesting thing to note in the Forrester report is that people trust emails from people they know but don’t trust as much the social networking profiles from people they know. Hmmm…



Blogger In Middle-earth said...

Kia ora Manish

It's a bit like I said in one of my previous posts on this topic, it takes time for people to accept (trust) new technologies AND the uses that new technologies are put to.

History, for what it can offer us in this regard, shows clearly that the telegraph, the phone, the email, the Internet (as distinct from email on the Internet) all had their period when society distrusted them.

Take the automobile, for instance. People were so convinced of the danger of an automobile travelling faster than a horse trotting, that legislation forced automobiles to travel with a person walking in front waving a flag.

It makes me wonder how they ever managed to put a man on the Moon.

Catchya later
from Middle-earth

Post a Comment



Subscribe to this blog

Get updates in your email. Enter your email address:

Delivered by FeedBurner

 Subscribe Posts feed

 Subscribe Comments feed

Blog Archive



Related Posts with Thumbnails

About Me

Disclaimer: The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employers and does not necessarily reflect the views and opinions of my employers.

Creative Commons License This work by Manish Mohan is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.