Learn and Lead

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Convergence on Social Media – When Not to Use

So LinkedIn now allows you to update your status with your Twitter updates. There are already applications that help you post your Twitter updates to Facebook. And then there’s FriendFeed that allows you to consolidate all your social activity and push that on Facebook and other social media sites. Not to mention other aggregation services, RSS feeds, email alerts, etc. etc.

Seems like a cool thing, surely. Well almost. If your social network across different social media services looks like below, then posting the same update on different services makes sense. After all, there’re only a few connections that are common across different services you use and pushing the same update on all services helps you get the message to a wider connection base.


However, if your social network looks like the one below, you are bombarding your connections with the same update on all networks. This can be very irritating for your connections.

My rule of thumb – limit convergences of updates on different social media services irrespective of the overlaps of your connections.

2 comments:

Mark Berthelemy said...

This also assumes that you don't use different systems/media for different audiences. For example I publish my Twitter and blog feeds to LinkedIn, but not to Facebook. That's because Twitter, blog and LinkedIn are for professional purposes. Facebook is purely personal. I'm trying to keep it that way.

Joshua Smith said...

Thanks for useful info about marketing ways of promotion.

But to attract more stable auditory it needs to provide something unique, so that is why it needs to use software development and test reliability to avoid unexpected expenses. For gaming developers it needs to use java software development.

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Disclaimer: The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employers and does not necessarily reflect the views and opinions of my employers.

Creative Commons License This work by Manish Mohan is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.

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